Every Singapore website in 2026 needs: SSL certificate, mobile-responsive design, Google Analytics + Search Console, page load under 3 seconds, clear contact information, PDPA privacy policy, on-page SEO (title tags, meta descriptions), schema markup, Google Business Profile, and at least one trust signal (reviews, client logos, certifications) above the fold.
Use this checklist to audit your existing Singapore website or to verify a new website before launch. A website missing even a few of these items is leaving traffic, trust, and leads on the table.
Technical Foundation (Non-Negotiable)
1. SSL Certificate (HTTPS) — Google marks all HTTP sites as "Not Secure". Every Singapore website must have SSL. 2. Page load speed under 3 seconds on mobile — test at pagespeed.web.dev. 3. Mobile-responsive design — test at search.google.com/test/mobile-friendly. 4. No broken links — test with Screaming Frog or Google Search Console. 5. Google Analytics 4 installed and verified. 6. Google Search Console set up with sitemap submitted.
SEO Essentials
7. Every page has a unique title tag (50-60 characters) targeting one primary keyword. 8. Every page has a meta description (140-155 characters) written as a CTA, not just a keyword dump. 9. H1 tag on every page — only one per page. 10. Images have descriptive alt text with relevant keywords. 11. URL structure is clean and keyword-friendly (example: /services/web-design-singapore, not /page?id=23). 12. XML sitemap submitted to Google Search Console and Bing Webmaster Tools.
Trust & Conversion
13. Clear NAP (Name, Address, Phone) visible on every page — especially in the footer. This is critical for local SEO. 14. Google Business Profile set up and verified — appears in Google Maps searches. 15. At least one trust signal above the fold: client logos, star rating with review count, specific achievement number, or professional certification.
Legal Requirements for Singapore Websites
Singapore websites should also include: PDPA-compliant Privacy Policy page, Terms and Conditions for eCommerce sites, company UEN number (required for Singapore-registered businesses), and GST registration number if your business is GST-registered.