You need a Singapore website redesign if your site is over 3 years old and not mobile-first, your PageSpeed score is under 50, your bounce rate is above 80%, or your conversion rate has been declining. A redesign typically costs SGD 2,000-8,000 and takes 3-6 weeks.
Most Singapore business websites need a redesign every 3-4 years. Design trends change, Google ranking requirements evolve, and what worked in 2021 may actively hurt your conversions today. The question is not whether to redesign — it is when, and what to prioritise.
7 Signs Your Singapore Website Needs a Redesign
- Your site looks broken or cramped on mobile — over 87% of Singapore internet use is mobile
- Google PageSpeed score is below 60 on mobile
- Your bounce rate is consistently above 75% in Google Analytics
- The design is more than 3 years old and looks visibly dated
- You cannot update content yourself without calling your developer
- Your competitors websites look significantly better than yours
- You are not getting enquiries from the website despite reasonable traffic
What Does a Website Redesign Include?
A professional Singapore website redesign includes discovery and strategy, wireframing and UX planning, custom visual design, development and content migration, SEO preservation with 301 redirects, testing across devices, and a training session for your team. The entire process typically takes 3-6 weeks.
How Much Does a Website Redesign Cost in Singapore?
A standard Singapore website redesign costs SGD 2,000-5,000 for an SME site with 10-20 pages. A corporate redesign with complex features runs SGD 5,000-12,000. eCommerce redesigns start from SGD 3,500. The cost is similar to a new build because a proper redesign is essentially building a new site on top of your existing content and domain.
How to Preserve Your SEO During a Redesign
The biggest risk in a website redesign is losing your existing Google rankings. To protect your SEO: create a 301 redirect map before going live, migrate all existing meta titles and descriptions, preserve your existing internal linking structure, and submit the new sitemap to Google Search Console immediately after launch.